As the business world becomes more and more competitive, we all need to understand the process of selling and persuasion. Without sales there can be no business activity.

Selling is not necessarily the exclusive preserve of professional sales people. These modules were originally designed for sales professionals. Since then though they have been modified for other professionals including architects, estate agents, lawyers, engineers, etc.

In addition they have been adopted for use with HR, Finance, IT, Training, Engineering and General Managers who need to persuade other people inside their own organisation.