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His early career was with Unilever where he grew into a succession of senior roles in sales, sales promotion and marketing in the UK, USA and India. He moved to Beecham Group International as Sales Development Director where his innovative people development programme - in which Bill Evans played a major role - made a significant contribution to the successful profitability of the division. When he formed Strategic Sales International Limited, his first assignment, was to work as Circulation Sales Director with a newly formed management team in the ailing Mirror Group Newspapers in the UK. His total reconstruction of the sales operation included the switch from rail to road distribution, reduction in wholesalers from over 2,000 to 200, re-training the sales force and establishment, for the first time, of a responsive management information system. He was a leading member of a management team which reversed a 10 year history of declining sales and transformed a loss of £5m in 1985 into a profit of £88m in 1990. Since then, he has applied his sales, sales promotions marketing and organisation skills to develop profit growth for many companies through UK, Europe, Asia and Asia Pacific. Once structure is designed and agreed he achieves profit growth through the sensitive development of people frequently using specifically written experiential and participative material. His clients have included:-
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Richard
Elliott
