- Sales people who work with customers
- Any non-sales staff who manage relationships with
customers e.g. service engineers, sales support staff, technical
specialists etc.
- Non-sales people who need to sell ideas or services
within their own organisation and / or affiliated or outside organisations
The time that sales people actually spend each day,
face to face with their customers, can often be counted in minutes.
So it is crucial that this vital time is spent to maximum effect.
No matter how good your product, it is inevitable
that customers will be sceptical. We are all afraid of being misled
by a clever sales person.
Effective sales-people build relationships with their
customers. They don’t simply try to persuade but rather work
in a way that is convincing. They put that extra ingredient -- convinceability
-- into their sales presentation.
By the end of the session participants will:
- Use a range of behaviours to develop a positive
attitude amongst customers
- Use a systematic approach to their sales presentations
- Apply a number of techniques which will add conviction
to their sales case.
- Develop their own confidence and self esteem.
The pack contains:
| Pre-Course Preparation |
1 hour |
| Building and Maintening the Customer's positive Attitude |
1 hour |
| The Stages of the Sales Presentation |
1 hour |
| Convincing the Customer |
45 minutes |
| Building Confidence |
1 hour |
| Action Planning |
30 minutes |
| Back at Work Materials and Fieldwork |
1 hour |
This is tried and tested material that the authors
have used throughout the world, in many organisations, to help a
wide range of sales people to sell professionally and with confidence.
If you are new to training you will find this module
user friendly, with clear, easy to use instructions at every stage.
If you are an experienced trainer, this material
will save you hours of preparation time. The flexibility
of the package makes it very easy to modify so you can add your
own ideas or you favourite activities and exercises.
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