'Never criticise until the person is convinced of your unconditional confidence in their abilities'
John Robinson, sports coach

WHO IS THE KIT FOR ?

This material has been written specifically for sales managers who are responsible for training salespeople in the field.

WHY WAS THE KIT DEVELOPED ?

All commercial organisations depend on the quality of its sales force for connecting with their customers and secure the orders that are necessary if marketing objectives and planned profits are to be achieved.

The lynchpin of this success is the sales manager. The accompanied field training visit lies at the heart of sales training and development. This module has been developed to help sales managers develop the skills required to undertake this vital activity.

OBJECTIVES

By the end of the session participants will:

• Take a systematic approach to training their people
• Identify the benefits of training
• Understand the principles of learning and be able to apply them in the field sales training situation
• Give constructive feedback
• Identify individual sales training needs
• Apply appropriate standards to sales skills
• Carry out field effective sales training visits with individual salespeople

PROGRAMME OUTLINE

This 98 page module contains everything you need to run a training session of up to 8 hours duration. The pack contains:

KITS THAT ARE EASY TO RUN

This is tried and tested material that the authors have used in many organisations, throughout the world, to help sales managers become more effective when training their sales people in the field.

If you are new to training you will find this module user friendly, with clear, easy to use instructions at every stage.

If you are an experienced trainer, this material will save you hours of preparation time. The flexibility of the package makes it very easy to modify so you can add your own ideas or you favourite activities and exercises.